Wednesday, September 2, 2009

Don't Hide Your International Address, Phone Number, Etc.

Have a local or international phone number (a non-800/888 number)? Do you have an international business address? While it may seem like over-kill on some sites, depending on the design/style of the site, it's not a bad idea to keep this type of information readily available on many or all of your web site's pages. There are both SEO and non-SEO reasons for this.

SEO reasons: Niche keyword searches. While there are many keywords which are very difficult to rank on such as mortgage, real estate, realtor, etc., some searchers use a combination of items like a postal or zip code, a partial street address, a partial phone number, or other information along with a keyword or two during their search in order to narrow down general searches to something more specific. Since many of these combinations provide only a few hits per month, many companies ignore trying to optimize for these keyword combinations, and thus improve your chances of appearing with the addition of your contact info on the page or some basic optimization.

Customer Service reasons: Customers generally should not have to dig through your site's architecture in order to contact you if you have a high contact or regional specific company such as in real estate, mortgages, building supplies, local groceries, etc. While you generally want customers to read through your site in order to answer most of their questions before they contact you, every one reads/understands information in a different manner and they may not know or understand that they should click the 'contact us', 'about us', or a similar page for such information.

Directions To Your Location

Although I think you should keep your contact information on most your pages, this doesn't mean that you should remove or forget to use some type of 'contact us', 'about us', or a similar page on your site. When you create this page, do use words that represent your country, regional naming conventions, states, zones, and other words that describe your location. If you have any abbreviations, spell them out as well. After all "St." could reference a street, a suite, or a saint.

Give driving directions from a few well known locations rather than simply relying on external services. The content on your site helps you for SEO reasons and helps your customers to find you. If you want to also place links to an external mapping/driving directions service in order to give your visitors a means of double checking directions, go for it, but these external links normally do not play a direct part in helping you to obtain higher ranking

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